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Website Marketing: Wordpress Blog

Wordpress Blog

A blog is your online soapbox, a place where you can post news, share information, and discuss issues of the day that interest you and your clients.

Position yourself as an expert and manage your reputation as a leader in your industry by using blogging as a media and public relations tool.

Do you have a new listing that deserves a special, personal mention? A blog is the place where you can express your opinions and receive comments. It's fun, it's simple to do and it's something that real estate agents are using to sell more real estate.

Host your site with us and you can install Wordpress blog on your site, and after the initial set-up fee, there are no monthly hosting fees to worry about.

• Integrates with any website

• Easy to use

• No monthly hosting fees

Wordpress blog is the world standard in blogging software and has an ever-expanding list of great options and features you can use to market your business online.

Priced at $99 for installation and phone tutorial with no monthly hosting fees.

Direct communication is the primary reason you might choose to use a blog as part of your marketing strategy but there are many reasons including:

• Search engine exposure and ranking

• Build your brand

• Differentiate yourself from competition

• Involve people in your world and market through relationships

• Exploit a niche market

• Use it for media and public relations management

• Position yourself as an expert

• Manage your reputation

• Low cost for world-wide marketing

Agent X wanted to expand her marketing and build a secondary client base of people interested in moving to her town in addition to her mainstream business.

After looking at various solutions, Agent X decided that the simplest and least expensive was to keep a daily diary online of the events and developments happening around her so out-of-town prospects could learn more about their new home.

Every time something significant happened that might interest her clients Agent X wrote about it on her blog.

Soon after, she was receiving more inquiries for real estate and those people often remarked at how knowledgeable and involved she seemed to be in the community.

Agent X developed a nice side-stream business and increased her profile in the community by sharing news and opinions in a way people found enjoyable to read.