Farming is the #1 revenue generating activity that
a Realtor can do. Stake out an area and regularly contact each and
every homeowner with a promotional product package.
Fridge magnets, pens, sticky notes, and other
gifts delivered two or three times a year will keep you phone
ringing.
Realtor Magazine regularly has case studies on farming and
the results are consistent and impressive. An area of just 5,000
homes can make you a millionaire with regular farming.
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Agent X was experiencing a slow period of sales and
went to her broker for advice. Her broker
recommended more open houses, more floor time and
cold calls in her farm neighbourhood.
She mapped
out an area of about 220 houses and started knocking
on doors introducing herself.
At each home, she left a business card magnet, an
imprinted pen and an imprinted pad of paper.
Within six months she had made five sales and
had even more buyers who wanted to look at houses in her
farm neighbourhood.
Within one year of beginning, almost 80% of her
sales came from this one neighbourhood. |
