This question may be considered in two parts: "Why
use reciprocal links?" and "Why use automation?"
Reciprocal links can boost your
search engine ranking through "link popularity" or
how many other sites link to your own website. The
search engines calculate that the more links to
your site the better it must be.
The task of adding reciprocal
links to your website can be demanding especially
when you consider that you could receive dozens of
link requests each month. You might choose to add
these links yourself using an HTML editor or you
might choose to have your webmaster place the
links on your site. Either way, the time and money
could be better spent doing other things.
Automating the process of link
exchanges makes everything simple and quick for
both parties. Your server will check to see if the
reciprocal link has been placed on the other site
first before allowing it to show on your site.
This way, you eliminate the need to follow-up
after editing your site.
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Agent X was spending a lot of money online
advertising her website on the search engines and in
private directories.
She often received link exchange
requests from her clients and other businesses in
town that she worked. Putting these links on her
website and following-up each request was a
full-time job in itself.
Agent X decided to try the
Automated Reciprocal Link software on her website
and after several months was pleased to see that
links were being added regularly by friends,
clients, and local businesses.
She was able to regularly check
the links to make sure they worked and delete some
with one or two clicks in the administration area of
the link exchanger.
After one year, Agent X realized
that the link exchange was working beautifully and
her website was ranking higher on the search engines
than before without any other cost than to set-up
the software.
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