Competing for high-end listings?
Mention aerial photography when you present your marketing
package and your listing rate will increase dramatically.
Owners of
large or exclusive properties are affluent and
expect to work with professionals who know how to
market multi-million dollar properties.
When you
present your marketing plan be sure to include
some leading edge or unique technologies. This
shows that you know how to market online.
Include
basics like floor plans and virtual tours but
dazzle them with extras like aerial photos. Knock
their socks off with a poster-size print of their
luxury estate as a closing gift.
|
|
Agent X had become bored marketing 3+2 ranchers in
the quiet subdivision she initially chose as her farm
area.
A more stable and lucrative market centered
around a community of waterfront houses situated
beside a golf course caught her interest.
She chose this as her new farm area and put
together a comprehensive marketing package that
included all the extras an estate property would
need to sell.
Her marketing presentation included aerial photos
which homeowners considered to be the new minimum
standard (a standard that she was creating herself).
How could an average agent compete with such a rich
and varied marketing plan?
Agent X enjoyed a virtual monopoly on listing
waterfront homes in her new farm area and quickly
built her reputation as the local "waterfront
expert".
|
